the blueprint
Closing the course
When there are too many ideas
0 of 66 lessons complete (0%)
Before you start concept development
Getting started with concept development
What is the goal of your concept?
Contemporary realist
How can you bring your expertise to bear?
Your own skills gap
How to map your expertise
Customer first, concept second
7 lessons
Get to know your customer
Five things you need to know about your customer
Your ideal customer
Pain Points
Customer vs. consumer
The customer's pre-understanding
How would you have liked it yourself?
6 lessons
Customer behavior
What can you expect from the customer?
Practical empathy
Customers' willingness to change
Neophilic vs. sterile
Pattern Interruption
Let's start with the skills gap
People like us
7 lessons
What are you selling?
What are you selling... exactly?
Taking the customer from A to B
We buy solutions, not problems
3 lessons
The customer journey
Understanding the customer journey
Is the customer going from something or to something?
Customers who are not ready for you
Go for the customer's customer
4 lessons
Package your concept
Take advantage of what you already have
Variants of your concept
Features vs Feelings vs Results
Fastest way from A to B
4 lessons
Sell
Zero experience in sales?
What's in it for them?
Making the customer understand the value
Irresistible offer
Involve the customer
What is the customer measuring?
The importance of validation
The hero vs the wizard
Smallest viable audience
Pricing
10 lessons
You as a concept developer
The expert trap
Allow yourself to take the role you already have
Go for "B+"
Your 'why'
Why should they use you?
Which mindsets do you need to develop?
6 lessons
Idea generation
The idea generation process
Where to find ideas?
When you don't come up with ideas
When there are too many ideas
Risk components
5 lessons
All the technical stuff
What kind of technical solutions do you need?
Technical tools I use
ConvertKit demo
Podia demo
Calendly demo
Streamyard demo
Canva demos
Milanote demo
Stripe demo
9 lessons
The practical
Find out what you need to know
Some thoughts on time
Planning the process
Getting the whole team on board
You made it!
5 lessons
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